Revolutionizing Business Idea Management: An Exploratory Study on the Effectiveness of an AI-Powered Mobile Application

This abstract has open access
Abstract Summary/Description
Entrepreneurship and business innovation are key drivers of economic growth. Most businesses begin with an idea in someone's head. Many individuals struggle to transform their business ideas into viable ventures. They find it challenging to articulate and organize their thoughts in a cohesive and actionable manner, which often results in missed opportunities and fragmented business plans. This is a common pain point in the early stages of business development. In today’s fast-paced business landscape, efficiently documenting and organizing business ideas is paramount. Technology can address these challenges through an interactive mobile platform that utilizes natural language processing, machine learning, intuitive design, automated categorization, and personalized recommendations. This research aims to assist entrepreneurs in transforming their concepts into viable ventures by exploring the effectiveness of an AI-powered mobile application in helping users efficiently generate, organize, and refine their business ideas. Data will be collected through user surveys, interviews, usability tests, and app usage analytics involving entrepreneurs at various stages of business development. The focus will be on entrepreneurs' abilities to rapidly generate, organize, and refine business ideas and concepts. Additionally, the research will explore how AI-driven features, such as idea validation, hypothesis generation, and market analysis, support informed decision-making, creativity, and strategic thinking in business. The insights gained will be valuable for developers, entrepreneurs, and researchers who are interested in the intersection of technology and business. Ultimately, this study will emphasize how technology and AI can support innovation and improve efficiency in business idea development and entrepreneurship.
Abstract ID :
NKDR156
J.Mack Robinson College of Business, Georgia State University
Georgia State University
J.Mack Robinson College of Business, Georgia State University
4 visits