Abstract Summary/Description
This is a persuasive analysis of Future Forward USA Action's ad campaigns for the 2024 presidential election cycle. It showcases two commercial ads funded and produced by the organization and discusses their effectiveness through the lens of social judgment theory and the group dynamics approach. Tools and strategies related to social pressure, appeals to guilt and fear, and receiver characteristics of the target audience are discussed. It concludes with an overall evaluation of both ads and a suggestion for increasing their effectiveness.
