Abstract Summary/Description
Type: Narrated Slideshow Presentation This presentation is centered on a Persuasive Analysis on the connection between the 'art' of Mukbang and Cognitive Dissonance. By applying persuasive communication theories, I analyze how Mukbangs influence behaviors and attitudes, shedding a light on the psychological and social impacts of these media practices. The importance of this is to understand the interplay between digital intimacy, audience engagement and persuasion, and media ethics, offering insight into the broader patterns of online consumption and their societal implications.
